There is no doubt the Coronavirus crisis has tested the resolve and ingenuity of companies worldwide. The time is now to innovate and adapt to survive and be apart of the post crisis economy. Many companies are taking this time to position and manage their social media marketing, others are answering the call to service and finding themselves as the new heroes of the frontline battle.

Over the last few weeks we have seen many companies including Dyson and Burberry taking action and diversifying their production to meet the needs of the frontline hospital services, developing and manufacturing equipment desperately needed to save lives in the form of ventilators and PPE for medical staff. The Motor Industry is no exception, in the past few weeks we have seen the industry rise to the challenge set before them and in some cases work together to diversify and innovate new products that are not just meeting demand but exceeding expectations.

There are some of the leading Motor Industry innovators; 

Fiat Chrysler Automobiles (FCA) - committed to making 1,000,000 face masks per month and distributing them across America, Canada and Mexico. 

Formula 1 and the Formula 1 Teams, committed to help facilitate the manufacturing of 20,000 ventilators in the UK. 

Ford Motor Company, partnering with 3M to increase the production of 3M's powered air-purifying respirators (PAPR). 

Tesla, committed to manufacture ventilators if their manufacturing services are required and has also recently purchased 1,200 ventilators and shipped them to Los Angeles. 

General Motors, in talks with the US Government to see how they can assist with the production of ventilators. 

Nissan alongside Meggitt and McLaren, has joined a consortium in response to the UK's Prime Minister's prevention strategy to manufacture 5,000 more ventilators as soon as possible with ambitions to manufacture 30,000 units.